Sheila Somashekhar

Sheila Somashekhar

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PLCC’s 2021-2022 Small Business Support Action Plan

PLCC’s 2021-2022 Small Business Support Action Plan is now available, and it will guide PLCC’s work to support small and microbusinesses through the overlapping challenges of rising commercial rents, construction disruptions, and the pandemic.

The PLCC Small Business Support Action Plan builds on a three-phase small business COVID recovery framework developed by Jill Schlesinger, a nationally-syndicated financial columnist. This includes immediate Triage, medium-term Transition, and long-term Transformation strategies that will create vibrant spaces for the existing community and attract new customers. This plan prioritizes six neighborhoods, referred to throughout the plan as equity areas, where small businesses are most vulnerable to displacement and where increased community investment can drive racial equity. These areas include Greater Riverdale, communities along University Boulevard including Northern Gateway and Langley Park, Long Branch, Bonifant Street and Fenton Village in Silver Spring, and the Brookville Road Business District in Lyttonsville. There are an estimated 830 micro-businesses within 1/2 mile and 513 micro-businesses within 1/4 mile of these stations.

Co-Chaired by the Latino Economic Development Center and CASA, the PLCC Small Business Action Team is focused on supporting existing businesses and strengthening commercial corridors. Strategies identified include:

-Place-based Management, Technical Assistance and Service Coordination

-Policy, Advocacy, and Education

-Marketing and Promotion

-Research and Relationship-Building for Transformation

See the Executive Summary here, and the full Small Business Support Action Plan here.

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PLCC Forges Ahead as Purple Line Construction Hits Challenges

You’ve probably seen the recent headlines. As of October, 2020, after a judge’s ruling in an ongoing dispute between the state and the private partners building the Purple Line, construction has significantly slowed. In light of these new challenges, we have been asking ourselves – do we pause? Do we change course?

Our answer is no. The PLCC has always focused on the people and places just beyond the Purple Line tracks – so, in many respects, our work has not changed. The stakes remain high. 

Real estate pressures will continue driving up housing costs, threatening to displace the corridor’s low- and moderate-income residents of color. We can’t afford to lose momentum on our goal of preserving or developing 17,000 affordable units.

The halt of construction itself poses yet another challenge for many living or doing business along the line. The Purple Line, in its incomplete form, has significantly diminished quality of neighborhood life for many corridor residents. And since construction began, local business owners have endured closed parking lots and disrupted customer access — now with no end in sight. Completion of the Purple Line is a critical step on our path to vibrant neighborhoods and flourishing small businesses. 

As we work toward a thriving labor market along the corridor, we are reminded of why so many people in the community wanted the Purple Line in the first place. The line itself can be a potent tool for racial and economic equity – creating an unprecedented east-west connection between job seekers of color, education and training opportunities, and job centers.

Therefore, getting the project to the finish line becomes part of our work in the months ahead. We remain optimistic that there is enough work completed and public and private support to bring this project to completion, even if we don’t know when. This is not the first stumbling block in the decades of advocacy that brought the Purple Line project to this point. Many successful transit projects once faced hurdles that seemed insurmountable–WMATA’s Green Line and Denver’s RTD N-line being two. Together, supporters of transit can ensure that the Purple Line is completed.  

In short, we are accelerating our commitment to development along the Purple Line Corridor that centers on racial and economic equity. We continue to believe that transit can be an important driver of equitable and sustainable growth, and that the people along the corridor deserve the greatest promise of the Purple Line. The pace we set for ourselves now paves the way for that future.

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